Would You Dive into Freezing Water for a Free Samsung Galaxy S5?

To prove the water resistance of its Galaxy S5, Samsung ran a guerilla stunt where it dared people to jump into the freezing waters of Lake Zurich in Switzerland to take an underwater selfie.
People sitting along the lake were first approached by a scuba-diver, who handed them a ringing S5 phone. The caller on the other end would then dare them to jump into lake to take a selfie underwater.
Those that were game were given a free Galaxy 5 for their troubles. The stunt was created with help of Swiss communications agency Serranetga.
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Via: DesignTaxi