Dynamic, digital out-of-home, multiple language campaign targets German travellers for Commerzbank

PSI, Posterscope’s international division, and Vizeum, have deployed a unique digital out-of-home (DOOH) campaign in multiple international airports for Commerzbank using the Liveposter Platform.
The campaign, aimed at business travellers, appears at Paris CDG, New York’s JFK and London’s City and Heathrow airports and will run on DOOH screens throughout the airports and departure lounges for the next four weeks.
Activating flight departure data across key international airports, the campaign serves highly personalised messages to German travellers in their native language, outside of their homeland.
The campaign creative is presented in each country’s local language and flight departure data is used to trigger dynamic messaging in the German language, served to the appropriate screens and locations, as flights to Germany prepare to depart.
The DOOH campaign is being supported with an online display advertising campaign feature on the German language version of BA.com, also planned and bought by PSI and Vizeum
Margarita Christoforidou, Senior Account Manager, at PSI said: “The flight data now available to us means we can create and deliver even more highly targeted campaigns in airport locations.  This campaign for Commerzbank will not only reach the right people, at the right time, but will also show creative executions in their own language.  What could be more relevant and more engaging?”
Uwe Hellmann,  Head of Brand Management and Corporate Marketing,  at  Commerzbank, added: “We were looking for an exciting and dynamic campaign to promote our corporate client campaign  to travellers heading to Germany from key international locations across the world.  The ability to reach these travellers as they prepare to depart from the airport and speak to them in their own language is highly innovative and we are excited to see the results.”