ELECTRIFYING CAMPAIGN MARK's ARRIVAL OF BMW i3

BMW celebrated the launch of the world’s first premium fully electric car – the BMW i3 – with an innovative illumination-based outdoor advertising campaign designed to emphasise the visionary and sustainable attributes of the vehicle. Created by Posterscope in close collaboration with BMW’s creative agency, WCRS, the attention-grabbing campaign will use a sophisticated ‘Halo’ lighting technique, incorporated into customised billboard special builds, to create an after-dark glow effect around 2D cut-outs of the i3.
The campaign also encouraged consumers to download a companion app from the App Store, enabling them to take a virtual test drive in the BMW i3.