Emirates Launches on Iconic Digital Formats

Earlier this week Emirates launched on iconic digital formats nationally to increase awareness of their unique product offerings.
Posterscope selected line by line, the most superior and impactful locations nationally, focusing on key cities to position Emirates as the market leader. Using insight we have identified that consumers are most likely to consider purchasing flights and/or holidays on Monday to Wednesday. In light of this, Emirates have tactically used iconic digital OOH and focused on these specific days.