Exterion Wins Innovations Challenge Award

Exterion Media took home first place at the annual AdConnection Innovations Challenge. The event gave a shortlisted selection of media owners the opportunity to pitch their latest innovations to the whole media agency, from AdConnection’s CEO to their most recent graduates.
Ten media owners were selected to compete, from Sky and The Telegraph, to app start-up companies, and each were given five minutes to present their ideas. The Exterion Media team chose to focus on the online dating company Lovestruck and presented Lovin’ London, an idea inspired by the changes in the dating market since the launch of Tinder, the dating mobile app.
The Lovin’ London idea was to show user-generated content of Lovestruck members on London Underground LCDs, letting passers-by know that they were signed up to Lovestruck and looking for a date in London that weekend. The challenge began ahead of time, with the announcement that extra points would be given for a social media presence in the run up to the day, so everyone from the Outdoor Media Centre and Jason Cotterrell, to family and friends tweeted their support.
Katie Ingram and George Rossides, who represented Exterion Media, commented:
‘It was an amazing afternoon at AdConnection, and we were faced with a lot of very tough competition. We’re thrilled to come away with the trophy on the night, and that the agency is already talking to us about how we can best work the concept up to take to the client.’