Fabulous Food Festival at Forestside

Fabulous Food Festival at Forestside
Forestside Shopping Centre promoted its Food Festival using a range of OOH formats in November. The 10-day event gave shoppers the chance to sample food and drink from across Northern Ireland and take part in cooking demonstrations, with a heavy focus on showcasing local produce. Using impactful formats and an eye-catching creative gave Forestside high levels of reach in the Greater Belfast area.
Forestside became the first advertiser in Northern Ireland to use pre-recorded digital video screens in a specially adapted bus shelter unit, which was also fully wrapped. Showing a cooking demonstration by Chef Stephen Jeffers added an experiential element to the campaign, while Backlit Adwalkers ensured visibility in busy pedestrian areas of the city centre and showcased the stunning creative perfectly. A large 200m2 banner and roadside 6 Sheets were also used in the city centre to build coverage for the campaign.