Posterscope and the UK Out-of-Home Media owners have been working with Breakthrough Cancer providing pro-bono media space across the UK for their Fashion Targets Breast Cancer campain
Grammy Award-winning musician Foxes, model and presenter Abbey Clancy, Victoria’s Secret Angel Lily Donaldson and model and musician Alice Dellal take the lead for Fashion Targets Breast Cancer in 2015, the UK’s most stylish charity fashion campaign. This year’s poster campaign is shot by globally renowned photographer Simon Emmett.
Representing the best and brightest of British talent, this year’s coterie of cover girls are the ones to watch in 2015. Already successful in their fields in the UK and internationally, each star brings their own unique look to the campaign, inspiring women across the UK to showcase their style and wear their support in the fight against breast cancer.
They follow in the footsteps of Fashion Targets Breast Cancer alumni Kylie Minogue, Kate Moss and Naomi Campbell, Emeli Sandé and Jessica Ennis-Hill.
High street favourites
High street favourites M&S, River Island, Warehouse, Topshop, Laura Ashley, Debenhams, Superga, Baukjen and The Cambridge Satchel Company have produced beautiful, unique pieces for the collection. From striking spring tops to dreamy summer dresses, and with prices ranging from just £2.50 to £189, there’s something for everyone. Each carries a minimum 30% donation to our work.
International fashion designer Ralph Lauren set up Fashion Targets Breast Cancer in 1994 after losing a close friend to the disease. He was inspired to use fashion to help breast cancer charities across the globe. Since launching in the UK in 1996, Fashion Targets Breast Cancer has raised more than £13.5 million to support ground-breaking breast cancer research.