Buxton catches Twitter 'chatter' for Ashes OOH push

Buxton natural mineral water is promoting its sponsorship of The Ashes using DOOH. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social media conversations during the Test series.
The media activity is driven by user-generated content from cricket fans and is being broadcast on DOOH screens at rail stations in London and Manchester on match days. The Ashes “chatter” used in the activity will be collected and collated by LIVEPOSTER from Buxton’s twitter hashtag : #GotTheBottle.
The activity runs for two, five-day periods to coincide with the second and third Test matches of The Ashes from 18 to 22 July and 1 to 5 August.
Anishka Fernando, a client manager, Posterscope, said: “This is a perfect example of how outdoor is playing an increasingly important role as the key link and driver of consumer engagement and interaction, with brand campaigns from offline to online media channels.”