A Focus on the World Cup and OOH

The World Cup takes place in Brazil from 12th June- 13th July 2014 and will be a key event for a range of advertisers, the football enthusiast, and the majority of the nation.
Along with the official sponsors and partners, other advertisers can also benefit from one of the world’s major sporting events, and all the excitement and attention that surrounds it.
This document details how Out-of-Home, as a broadcast medium, complements World Cup TV coverage, taps into the mood of the nation and social buzz, and capitalises on the change in consumer behaviour associated with the World Cup.
Please click here to see the presentation.