Getting real time in OOH

Nick Halas, Head of Futures at Posterscope had a speaking session ‘Getting Real-time in OOH’ at the IAB, Real-Time Advertising Conference focusing on ‘which Right Place, Right Time, Right Message’.
With increased access to micro-location data and contextual data triggers OOH is on a sharp trajectory in demonstrating new connection opportunities between consumers, advertisers and its relationship with other media.
For information on the content please contact nick.halas@posterscope.com