Giant Body Parts Give Travel Billboards Some Life

Travel agency, Voyages-SNCF, created a series of bizarre billboards throughout Paris that were 3D, interactive body parts – inviting Parisians to flex their curiosity and engage with the advertisements.
These interactive billboards included a giant mouth, a hairy chest and Marilyn Monroe’s leg. The mouth sings the opera, with its large tongue undulating as an opera singer’s would, Monroe’s famous white dress flutters, with her legs underneath, and the hairy chest, placed at a bus top would launch a disco ball and music when pressed. Then there is the muscly bare back of a French rugby player, washing his back with actually soapy water running down the advert.
Voyages launched the billboard campaign to promote their new offer – a train and show tickets combination pack, which brings people “closer to their passions”. The dual ticket initiative is about bringing travelers closer to cultural events like the opera, sports, movies and music.
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Via: psfk