Hammerson Partners With NexusEngage to Create Interactive Shop Fronts

Hammerson and NexusEngage have developed an exclusive partnership to deliver digital pop-up windows across Hammerson’s portfolio of UK shopping centres.
The pop-up windows have been designed to activate retail units by using touch screens, twitter walls, holographic windows or virtual assistants. NexusEngage has already worked with Hammerson on trial pop-up windows at WestQuay, Union Square, Bullring and The Oracle shopping centres, turning short-term vacant units into an interactive experience for shoppers.
The aim is to help brands engage with potential customers to drive sales and increase consumer awareness. Brands such as Nokia, Monster Products, Lenovo and Sky’s NowTV have already achieved uplifts in retail sales using NexusEngage’s short-term pop-up digital concept.
Via: OMC