HSBC and WaterAid Celebrate World Water Day with Interactive Water Display

HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters’ names to celebrate World Water Day on Saturday 22 March.
The water fountain, or Aquascript, spelt out the names of WaterAid supporters who had texted the word ‘everyone’ and their name to 78866 or tweeted their name using the hashtag #Everyoneeverywhere.
HSBC is WaterAid’s biggest corporate partner and its HSBC Water Programme, which aims to reach 1.1 million people in Asia and Africa with safe water, supported the Aquascript.
Oritsé Williams, a member of the band JLS, attended the Aquascript’s launch yesterday and his name was the first to be displayed on the wall of water.
Via: Brand Republic