Hyundai Global Icon

Hyundai wished to raise brand awareness through an OOH installation in London, reaching a high footfall of their audience demographic plus portraying a dynamic and innovative brand image.
Piccadilly Circus was our recommended focus; PSI helped Hyundai access a brand new screen opportunity at this iconic landmark location, thereby impacting significant numbers of daily city commuters plus International visitors alike.
Hyundai have since renewed their screen presence for a further 5 years.