Hyundai Virtual Test Drive

To launch the new generation Hyundai i30 in South Africa, a virtual test drive experience was created in vibrant night spots in Johannesburg, Durban and Cape Town. Team players were registered by representatives using Facebook Connect, they then virtually raced each other via a projected race simulation, whilst HD cameras streamed the live action to digital screens nearby and photos captured the action and posted onto their Facebook pages for sharing.  A technological update to the BMW virtual test drive Posterscope executed in 2006.
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