IKEA’s Optical Illusion Billboards Bring Colour & Spring Cheer to Grey Belgium

IKEA’s latest campaign sees the furniture giant teaming up with DDB Brussels to bring some colour and spring cheer to a grey Belgium with the help of special optical illusion billboards.

From afar, the billboards appear to be solid coloured signs with the IKEA logo and the tagline “Choose colour.” When viewers come nearer, outlines of IKEA products from its spring collection magically appear.
With spring beckoning, the campaign is a great way to get Belgians in the mood for refurbishing their homes.