IKEA’s Playful Interactive Billboard Brings Joy To Subway Commuters

To promote its new children’s play collection ‘LATTJO’, Swedish furniture brand IKEA installed a fun billboard in a subway station in Stockholm.
Similar to Coca-Cola’s ad, the interactive ad featured a row of dominoes that commuters could topple over with a touch of their fingers. The playful stunt caught the attention of all present and brought joy to commuters while they waited for their trains.
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Video below:
[youtube width=”300px” height=”200px”]AB5PCLJ3ku4[/youtube]
Via: Design Taxi