Interact with the Big Hero 6 characters through shopfront windows

Posterscope Belguim has created some interactive storefronts across the country’s most visited shopping streets to build hype around Disney’s latest release “Big Hero 6”. The digital screens within the storefronts are enhanced with Augmented Reality and Gesture Recognition capabilities enabling the audience to interact with the film’s characters. Participants can also have their picture taken and uploaded onto the brand’s Facebook page.
The use of Augmented Reality on the street has never been done before in Belgium.