Today, JCDecaux Airport UK launch their yearlong study, Tech in Transit, to the market. The technology sector is a key category for JCDA and given its fast moving nature, there was a clear need to expand our knowledge on this dynamic and exciting industry.
For this study, several bespoke quantitative studies were commissioned. These included:
- Passively monitoring passengers’ app usage throughout their airport journey.
- Partnering with Conde Nast to gain insights from Ars Technica & Wired readers – technology sector experts.
- Collecting online panel data on JCDA audience’s relationship with technology.
Many of the findings uncovered in Tech in Transit are extremely revealing. The research showed that ATW* who had flown through a JCDA UK concession were more likely to be tech savvy, invest more in technology and have higher levels of ownership and app usage that those ATW that hadn’t.
Sebastien Anthony, Senior Editor Ars Technica UK said: “Ars Technica has the most discerning tech consumers and decision makers of any publication out there, so it’s always fascinating to learn more about how they use technology and what drives their purchasing habits.”
Some other keys findings include; estimated personal tech collection of ATW is £6,900, +47% higher than non JCDA traveller ATW readers; passengers spent £76m on technology products at Heathrow in 2015; and 93% of ATW passengers use their phone/tablet to research products they are considering buying.
Steve Cox, Marketing Director JCDecaux Airport UK said: “The airport offers unique communications benefits for tech brands. It’s an environment full of early-adopting tech-literate passengers. Plus, of course, it’s a location built on the latest, most cutting-edge technology – a natural synergy”.