JCDecaux Expands Digital Offering in Newcastle

Brands are set to benefit from high-impact communications in the heart of Newcastle upon Tyne, as JCDecaux launches digital screens across retail and rail environments, including new M-Vision, Transvision and digital 6-sheet screens.
Retail
JCDecaux has introduced a large-format M-Vision screen at intu Eldon Square and will launch a further M-Vision screen at intu Metrocentre later this year, complementing the digital 6-sheet portfolio.
Positioned in proximity to anchor stores in malls, M-Vision provides brands with access to the most aspirational and image-conscious audiences UK-wide. The national M-Vision network will comprise 15 premium screens in key malls nationwide by the end of 2014.
Rail
JCDecaux has expanded the rail digital portfolio with the launch of a Transvision screen and rail digital 6-sheets at Newcastle Central Station.
The station delivers a footfall of 310,000 commuters every two weeks, providing a powerful digital channel for brands to access the affluent, highly-connected rail audience travelling into the city from London and the North East.
This addition brings the Transvision network to 24 screens in 18 rail stations in the UK.
Via: JCDecaux