JCDecaux invests in premium sites in Liverpool

After having recently launched the City of Edinburgh, JCDecaux’s next city focus is in Liverpool where brands are set to benefit from new premium Out-of-Home communications that will enhance JCDecaux’s dominant presence within this key UK city. JCDecaux has invested in large format assets in and around the city centre, including six new Première locations on key city routes: Scotland Road, King Edward Street and Erskine Street. Enhancing JCDecaux’s digital 6-sheet presence, Liverpool Lime Street’s Transvision is set to be upgraded later this year and a brand new high-profile M-Vision will be unveiled in Liverpool ONE this May. Liverpool is the 4th largest city in Britain (CACI) and is home to 50,000 students. Home to some of the UK’s hottest exports, including: The Beatles and Liverpool F.C, Liverpool is the 5th most visited UK city and has a 1.8 billion retail spend (CACI).
Via :JCDecaux