JCDecaux set to launch latest iVision installation

Launching in January 2017 will be JCDecaux Airport’s latest iVision installation, positioned at key locations adjacent to Heathrow Airport’s Business Lounge entrances.
Covering 12 of Heathrow’s high-class First, Club and Business Class Lounges across Terminal’s 3, 4 and 5, this exclusive digital network provides brands with access to the most elite audience (70.7% AB profile), travelling through Heathrow. The 80 inch, high-definition, state-of-the-art iVision screens will be positioned head-on as passengers enter the Airline lounges; unmissable to 100% of lounge users, equating to around 3.2 million passengers per annum.
These high-tech iVisions will also be fully equipped to host dynamic digital campaigns, in keeping with JCDecaux’s vision for future campaigns to be ‘dynamic by default’. Appropriate live data streams such as up-to-date stocks and shares or currency exchange rates, will enable a brand to engage with their audience on a deeper, more meaningful level with contextual and relevant messaging opportunities.