JCDecaux’s Roundup of Ad Week

It was a fantastic week of listening, learning and dancing the night away, but Ad Week Europe has finally come to a close for another year.
For those of you who were lucky enough to spend the week in London’s bustling Piccadilly Circus and check out some of the fascinating sessions and stands, you will have seen our brand new, fully connected bus shelter on the first floor.
We wanted to showcase to the industry JCDecaux’s commitment to digitising the UK’s capital with our brand new network of 84-inch fully connected, dynamic HD screens – we hope you enjoyed seeing our future plans for London.
To see some of the highlights, check out our twitter page for the full week’s coverage and make sure you watch our video above. We even got some pictures with a few celebrities during the week!
Have a read of our favourite sessions below:
Storytellers Will Rule the World 
We kicked off day one with Posterscope’s absorbing session ‘Storytellers Will Rule the World’. The panel, chaired by Julian Linley, Editor-in-Chief of Digital Spy, consisted of some real experts in the world of content.
Sam Baker, Co-Founder, CEO & Editor of The Pool; Kate Thornton, Founder & Editor-in-Chief of tbseen.com and British Chef & Award Winning Food Writer Gizzi Erskine all discussed the importance of content for their businesses and were invited to share how they would use DOOH to tell their stories.
The best idea, voted for by the audience, walked away with £100k of DOOH media for their business.
Kate Thornton secured the winning pitch.
It’s Time to Collide: The Intersection Between Data, Creativity, Media & Content
This session’s fantastic panel consisted of Ben Wood, Global President of iProspect; KJ Wier, Global Agency Development, Facebook; Nigel Gilbert, VP Strategic Development, EMEA, AppNexus; Andrew Hirsch, CEO, John Brown Media; Will Gompertz, Arts Editor, BBC, and Rick Hirst, CEO of McGarryBowen.
The panel explored how data has now become a tool for the creation of new ideas, and how creatives and analysts can no longer sit in different areas of the agency floor.
What Makes London so ******* Awesome
We, of course, had to sit in on this discussion about the fantastic UK capital!
The panel included a wide variety of speakers including fashion designer Joshua Kane, Radio 1 presenter Clara Amfo, actress Olivia Grant and London Evening Standard show business correspondent Alistair Foster.
The panel discussed their ideas on what makes London so great, as well as how brands can embrace everything it has to offer.
Via: JCDecaux