John West Help People Imagine a World Without Fish

Sometimes we don’t realise what we’ve got until it’s gone. To educate people and help fight unsustainable fishing, John West, WWF and the Marine Stewardship Council launched a fake tuna brand. The catch? There was nothing in the cans.

The project generated hundreds of articles, mainstream news coverage and a huge response via social media. Importantly, Greenpeace Australia acknowledged the bold move by John West and now hope other companies become certified sustainable to ensure we have healthy oceans forever.
Video below:
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