Jurassic World isn’t just breaking box office records

To promote the LEGO Jurassic World game, Posterscope Australia launched 10 interactive panels across the country located in close proximity to retail locations where the game could be purchased.  The panels, which formed part of a larger OOH campaign, invited fans to push the button to receive a voucher which enabled them to access special features and game hacks online.
The panels achieved a record of almost 23,000 interactions during the month of June.