Karen Millen Targets Fashionistas

Karen Millen currently have two very striking bus wraps running simultaneously in Paris and London. Following the success of their 2013 campaign which saw a sales uplift as a result of bus liveries, the brand have continued to invest in the format. Planned through Cream, Posterscope and PSI, the activity has targeted the London and Paris fashion week audiences and will continue to target routes in proximity to relevant art exhibitions such as the David Bailey Stardust exhibition at the National Portrait Gallery.