Limited Space Launches £1.6m Digital Out-of-Home Network

Digital Out-of-home shopping mall specialist Limited Space has rolled out its £1.6 million screen network Digital Showcase Media (DSM) across the UK.
Sites will include an interactive “smart window” that has a transparent multi-touch display, and a back-lit box allowing an advertiser to display its physical retail product alongside its digital advertising content.
Following a successful trial at Bluewater in Kent, Limited Space invested £1.6 million into additional placements around the country, in high footfall locations such as Sheffield’s Meadowhall, and Lakeside in Essex.
The sites will feature touch and gesture-based technology and mobile phone engagement. Interactive screen content will respond to the brand’s social channels in real time.
Via: Brand Republic