Lingerie Brand’s Smoking Hot Ad Literally Sets Billboard On Fire

To show that their lingerie is too hot to handle, German lingerie company Blush set a billboard on fire, literally.
Created by Berlin-based ad agency Glow to advertise Blush’s winter sale, the billboard comprised of a 20-meter-long fuse in the shape of a woman and the brand’s logo made from 2,543 matchsticks, with the words ‘hot sale’ below it.
While the actual burning was over relatively quickly, it was a creative way of promoting the brand’s lingerie and no doubt attracted the attention of passersby. 

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Via: Design Taxi