Honey Beer literally created a ‘buzz’ with bee drones

Office workers were asked to apply online if they wanted to get their hands on some free honey beer. Beer band Wunderman Tiawan literally generated a lot of buzz with Bee drones paying a visit to offices to announce the beers arrival.
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Around 15,000 people signed up for the drone delivery over ten days. Many media avenues covered the campaign and following the product launch, the sales of Honey Beer were four times better than all previous Taiwan Beer launches.
Source: psfk