Location, Location, Location- The Growing Importance for Marketers

Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this white report to share the audience targeting opportunities behavioural insight creates for business.
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