London Blackfriars Goes Digital with New JC Decaux Launch

JCDecaux, the UK’s leading Outdoor advertising company, continues its digital rail expansion with the unveiling of ten state-of-the-art digital 6-sheet screens at London Blackfriars.
Having commenced the management of this key station earlier this year, this network is the start of JCDecaux’s planned digital development across the Govia Thameslink Railway portfolio.
The new screens will provide advertisers with a premium digital presence in key locations throughout the station on both the North and South sides of the River Thames. The screens will enhance the passenger experience as they enable advertisers to reach highly-affluent and connected audiences with dynamic digital content.
Spencer Berwin, Managing Director – Sales, JCDecaux, said: “2015 has been an exciting year for JCDecaux as we continue to invest heavily in building digital scale in out of home. The launch of these premium quality digital screens in one of the city’s newly redeveloped stations is a fantastic addition to our portfolio and to our vision for the Outdoor landscape in London.”
Chris Collins, Director – Rail, JCDecaux, said: “We are delighted to have begun our roll out of ‘must have’ media locations at London Blackfriars – a major commuter and tourist hub in the finance capital of the UK. Key to JCDecaux’s Rail proposition is the decluttering and rationalising of stations to benefit the commuter experience and deliver premium Outdoor advertising opportunities to clients. We look forward to continuing our digital investment in UK rail stations as our Rail portfolio continues to grow.”
London Blackfriars has seen a 20% increase in weekly visitors (Route) since 2010 and is an essential commuter link to the financial hub of the UK, reflected in the station audience profile. On average, commuters travelling through London Blackfriars will have a +57% higher salary than the average adult and be 6 times more likely to work in the financial sector (Connected Commuter Rail 2015). It is the only London rail station to have platforms which span the width of the River Thames, effortlessly linking passengers and commuters to both the North and South of the city.