Lush Launches Sun Cinema Pop-Up Experience

Lush Cosmetics has once again teamed up with StudioXag to create a pop-up cinema experience within its Oxford Street store in London.
Situated within the brand’s Gorilla Gallery exhibition, which is designed to celebrate two of Gorilla Perfumes’ most iconic fragrances – The Sun and The Smell of Freedom, the sunshine themed cinema will host screenings of films that are designed to complement the scents.
From 6.30pm on selected dates until 23 March, guests will be able to visit the Sun Cinema space to enjoy free screenings of 500 Days of Summer, Almost Famous, The Muppets Movie, Wheel of Time, Simon & Garfunkel: Old Friends Live on Stage, Rabbit-Proof Fence and Ten Canoes.
Attendees will also be able to snack on popcorn as they watch their film of choice, and they can expect to smell the aforementioned fragrances within the space.
Bookings to the events can be made via phone or email to the Lush Oxford Street store.
Last December saw Lush unveil a pop-up scented cinema within the same store in celebration of the festive season. A range of Christmas-themed films were available for visitors to view, such as The Grinch Who Stole Christmas and Home Alone.
Via: Event Magazine