Malibu Brings the Beach to London to Celebrate Piña Colada Day

To celebrate the upcoming National Piña Colada Day on Thursday 10th July, Malibu are bringing the beach to London! Using a vinyl production technique, Malibu have turned four bus shelters into a Malibu beach. In addition to this, tactical digital space on Clear Channels LD6 network will announce the arrival of the big day at specific times in the morning and afternoon of the 10th July. Malibu are also offering all Metro readers a free* Piña Colada at participating bars on the day. All media is linked to the hashtag #Doyoulikepinacoladas.
LD6s have been selected on key dates and day parts across the summer to reach a ‘Young Fun’ audience when they are most likely to be enjoying themselves, socialising with their friends outdoors and memorable summer experiences through social media.
This campaign runs in conjunction with Malibu’s overall summer campaign ‘Best Summer Ever Project’.  Malibu encourages you to have the #BestSummerEver whatever you’re up to, whoever you’re with, and whatever the weather! In addition to OOH, the wider campaign spans VOD, search, and mobile channels, including a mobile display first.
This campaign was planned and bought by Havas Media and Posterscope.
* When they buy one in participating bars