Man in just his underwear drives bumper car through Amsterdam

A man wearing just his underwear and a sun visor drove through the centre of Amsterdam in a bumper car. Without any form of branding, many were confused as well as startled . However it was later revealed to be part of the launch campaign for clothing brand A-dam Underwear.
A-dam Underwear are set to launch on the 1st of July. Having already modeled some of their range through the streets of Amsterdam and 300 feet in the air on a roller-coaster in Dam Square, Amsterdam.
Source: PRexamples