Marks & Spencer and JCDecaux Present the First Virtual Catwalk in the Netherlands

Marks & Spencer and JCDecaux Netherlands created a virtual catwalk in The Hague showcasing the new spring collection with an interactive bus shelter – the very first interactive campaign in the Netherlands to use the swipe technology. Using the interactive screen, passersby were able to swipe through the entire collection very easily, and when they selected a garment a catwalk clip was live streamed helping them to better visualize how it looked in reality. Every single garment from the collection had its own catwalk clip.
Passersby were encouraged to interact with the screen, and while swiping through the available outfits they could see the actual prices. All outfits on display were available for customers to order via the Marks & Spencer’s Dutch website and in their new flagship store near the bus shelter.
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Via: JCDecaux One World