Martell Launches its First Ever Integrated Mobile and OOH Campaign

Martell’s first ever integrated mobile and OOH campaign, planned by Posterscope and Havas Media, launched last week.
The campaign places Martell as the key ingredient for a very special night, alongside good food and music. This theme is promoted through OOH in order to drive consumers in-store for the chance to win a luxury stay at Raymond Blanc’s Le Manoir aux Quat’Saisons hotel with an intimate performance by Katherine Jenkins.
The integrated planning approach sees POS OOH media placements amplified with location based mobile messaging provided by WEVE. The use of this technology enhances consumer branding at optimal times and locations and engages consumers with contextually relevant ads right in the palm of their hands.
Posterscope and Havas Media aim to accelerate their understanding of integrated planning by measuring the value of the communications through the combination of both physical and mobile location based media.