MasterCard launch “Priceless Surprises" RWC campaign

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road.
MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of  ’44 Days of Crazy’ campaign. The activity consisted of an installation that asked fans to sing along with their preferred national anthem in a booth. Their passionate war cries entered them into a competition to win prizes including tickets to the World Cup, free taxi rides and branded scarfs. The activation culminated in a group of selected fans that would be surprised by Dan Carter as they sang their national anthem in the booth. The content was then captured and will be played out on all the digital formats within Waterloo station in the coming weeks.
MasterCard are extending the competition across social media platforms with the tag #44daysofcrazy to encourage people to tweet about how they are “turning their world oval” with pictures of flags and other props as well as objects that look like rugby goalposts.  Great use of OOH with social amplification.
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