McCain’s posters give high-five to chip lovers

The McCain’s OOH campaign, planned and bought by PHD and Posterscope,  involves strategically targeted sites that link the creative message with the environment as well as a number of special build interactive bus shelters and 6 sheets.  The JCDecaux bus shelter, which says ‘Hi Five, if you’re having chips tonight,’ dispense coupons with cheers and whoops after users high five a giant hand whilst the 6 sheets read ‘Hop, Skip and Jump if you’re having chips tonight’ with a hopscotch chalked up on the pavement below.