McDonald's Takes a Swipe At Its Rival With Directional Billboards

McDonald’s has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald’s is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.
mcdonalds-directions-billboard-hed-2016
[youtube width=”300px” height=”200px”]VMjRSnokms8[/youtube]
Via: Adweek