Microsoft's personal response to local's cricket put-down

Microsoft has delivered a personal riposte to a Glasgow tweeter who pointed out that its recent ad campaign mentioning cricket was out of place in the city’s East End.
The original bus stop poster showed Microsoft’s mobile voice-activated assistant, Cortana, announcing a reminder about playing cricket at the weekend. One local commented on the lack of popularity of the sport in Glasgow’s East End by tweeting a photo of the ad with the caption: “Said nobody in the east End of Glasgow ever.”
Cortana tweet 1
Chris’s tweet garnered a lot of attention and was retweeted 4283 times. Now Microsoft UK has responded directly to Chris with a tweet which said they weren’t kidding that Cortana was personal. The response included a photo of the same bus stop with a new poster which reads: “Cortana, next time I speak with Chris, remind me not to mention the cricket.”
cortana tweet 2
The ad was created by McCann London / M:United, and seems to have gone down well with its recipient.  The campaign was planned and executed by Dentsu Aegis Network and Liveposter.
cortana tweet 3
Source: The Drum