Microsoft Immerses commuters in new Kings Cross Underground tunnel

Microsoft and Exterion Media have announced a partnership to wrap the length of a new tunnel at King’s Cross. Microsoft is promoting its Surface Pro 3 tablet and the artwork, set around the slogan ‘The tablet that can replace your laptop’, will follow passengers as they journey through the tunnel.
Running for two weeks, the campaign targets the business audience of commuters that travel through King’s Cross, St. Pancras and the redeveloped area next to the stations. The tunnel, owned by the King’s Cross Partnership, opened in June and this is the first time brands have been able to submit proposals for advertising.
Via: Exterion Media