MINI Targets Motorists on the Days They Are Considering a New Set of Wheels

In a media first with Ocean, MINI, Posterscope and Vizeum have launched a dynamic campaign that uses live traffic data to trigger different content to be played out. The content is specific to whether traffic is heavy, medium or light.
The innovative campaign is running from the end of May and throughout June across seven key sites in Liverpool, Manchester and London from Mondays to Wednesdays when research suggests motorists are considering a new vehicle.
The campaign is in line with MINI’s innovative and playful branding using good-humored copy, which resonates with its audience’s situation.
This campaign was also Ocean Outdoor’s Campaign of the Month in May.