MKTG Launches in the UK

May 26th London: Today experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.
This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.
MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by Brand Experience Managing Director Michael Brown and Sports & Entertainment Managing Director David Peters.
The rebrand is part of a strategic decision to leverage the capabilities of both award-winning agency teams with a global offering, providing even stronger creative, technology, data & media capabilities.
MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships.  Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”
About MKTG UK:
We could say that we are in the business of creating great experiences for leading brands, combining partnerships, sponsorships and activations but that’s not really who we are, that’s just what we do.
We are thought provokers. We’re turning advertising on its head, and putting people’s experiences ahead of simply pushing brand messages.  We meet our brand’s objectives.  In fact, we actually exceed these by creating brand advocates.
Part of the Dentsu Aegis Network, MKTG globally has 1,500 employees in 17 countries. MKTG UK is a brand experience, sponsorship and partnerships agency that connects people with brands and brands with people to build powerful, human and enduring relationships between them.