Motion@Waterloo Goes Live

The UK’s largest indoor advertising screen, Motion@Waterloo, goes live for the very first time at London’s Waterloo railway station today.
Motion@Waterloo is a powerful new communications channel at the UK’s busiest station, delivering a captive audience of four million commuters every fortnight. Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse.
Motion@Waterloo is part of a plan targeting the affluent commuter audience in a progressive way across Waterloo, Euston, Victoria and Charing Cross stations. Reaching an audience of two million highly connected commuters, Motion@Waterloo is a key ‘gateway’ to London and the affluent South East.