Napapijri launches ‘secret’ outdoor experience for their new jacket collection

Pitti Uomo is one of the top events in men’s fashion where style gurus and buyers from across the world travel too to discover the latest collections in menswear and accessories at The Fortress in Florence.
For the launch of the new A/W Collection, Napapijri, who were showcasing at Pitti Uomo, wanted to seize the opportunity and engage attendees in a truly unexpected way. As a brand to be lived outdoors, they wanted to escape the buzz of The Fortress to showcase their “The Secret Collection”.
A collection of 5 jackets were to be discovered through 5 mysterious doors placed in the most unexpected spots of the city, with clues dotted around to help explorers find the iconic jackets. These hints all lead to a final destination- a concert hall in the city where a ‘Secret Sound’ show was held by Woodkid.
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Via: Guerilla Blog