New Illuminated and Raised Format Brings Innovation to Shopping Centres

Bay Media have moved indoors with their latest product; AirDressing.
AirDressing, which magically looks like its floating in thin air, is Bay Media’s large format illuminated solution for wide open spaces such as the large spaces under glass ceilings in shopping centres and airports.
The displays are 4m wide with over 3,000 LEDs, weighing just 45kg. While they use ultra low-energy lighting, they are twice as bright as a usual billboard, and all attachments are hidden away inside a 1mm frame.
Royal Victoria Place shopping centre in Tunbridge Wells is host to Europe’s first installations where four units are in place.
Via: Outdoor Media Centre