New-look New Street Unveiled

Following a 5 year £750 million transformation, a new-look Birmingham New Street has opened to the public, featuring premium quality media space implemented by JCDecaux. The redevelopment in one of the UK’s fastest growing cities marks the first major construction project on the station since it was redeveloped in the 1960s. JCDecaux has worked alongside Network Rail to complement the brand new concourse, iconic atrium and brighter, de-cluttered platforms. In keeping with the architectural design, the media space comprises 4-sheets built-in seamlessly at platform level targeting both departing and arriving passengers, plus digital 6-sheets connecting with passengers on the main concourse. The new station features 43 shops at concourse level and above it sits the new Grand Central shopping complex, which includes one of the UK’s largest John Lewis department stores. Opening its doors on Thursday 24 September, the 450,000 sq ft shopping destination will also feature a new JCDecaux digital 6-sheet network later this year. More than 35 million passengers a year, travelling through Birmingham and to and from destinations such as Cardiff, Liverpool, London, Manchester and Newcastle will benefit from the improvements to the station. Birmingham is the 4th most visited UK city (VisitBritain) and is the 7th largest UK retail centre with a £2.5 billion annual retail spend (CACI).
Via: JCDecaux