Posterscope launch new Out-of-Home digital landmark in Hamburg

On Wednesday, September 23rd, Posterscope Germany launched the Media Facade, the new out-of-home landmark for Hamburg and Germany.
Coinciding with the start of the 10th Reeperbahn Festival – one of the most important meeting places for the music industry worldwide – the new venue „Klubhaus St. Pauli“ was opened and at the same time the Media Facade on the front of the six-storey building was launched.
The 700m2 Media Facade is the world‘s first LED-Screen completely integrated into the architecture of the building and Europe‘s largest interactive digital out-of-home site! The full scale light- and video installations are the new highlight in Hamburg and a benchmark for DOOH in Germany.
Posterscope Germany is the exclusive partner for advertising content on the Media Facade, and worked with client partners Mondelez International, using the screen to launch new product „Milka Collage“, and Sonos, to create a spectacular lightening and animated display.
Besides advertising, a mix of editorial and fascinating artistic content is shown.
>Videos Launch Event Sonos: https://www.youtube.com/watch?v=MxcYMCaVk0Q
>Video Launch Event Milka: https://www.youtube.com/watch?v=s_pWpYmEP0g
 The Reeperbahn – “Europes Broadway” – is the hotspot for entertainment, bars, restaurants, hotels, music and theaters in Hamburg. More than 570.000 weekly visitors – locals, business travelers and tourists alike, can now become part of the digital OOH landmark by interacting with the Media Facade: e.g. tweets using the hashtags #klubhaus and #medienfassade are broadcasted onto the screen.