Nike create Interactive Camp Victory Olympic-timed installation

With this OOH activity Nike continues to innovate using technology, social media and audience participation. The campaign consisted of their Olympic-timed Camp Victory installation in Eugene, Ore, built at the site of the U.S. Track & Field Trials. It featured a 100-metre speed trial and a 15-foot-tall LED wall that offered a visualisation of the fastest runs from the Olympic trials, head-to-head treadmill challenges, and fully explorable 3-D heat maps of local Oregon running terrain.
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via: adweek