O2 Campaign Demonstrates Strength of the Network to Audiences

In the wake of being voted by U Switched as providing the best network coverage, O2 launch their new digital out-of-home (DOOH) campaign on 12th August 2016.
To illustrate the great coverage O2 provides, the campaign promotes the tens of thousands of free O2 Wi-Fi hotspots across the UK, as well as to demonstrate how well each location is covered. Utilising O2’s own business data, Iconic DOOH locations have been hand-selected within UK cities where O2 have particularly high levels of 4G coverage and free Wi-Fi spots.
The campaign will use Route data to establish the relevant city for each location and, using the Liveposter platform, O2 will dynamically serve localised messages displaying the number of Wi-Fi hotspots available in each specific area, along with the actual percentage of coverage in the area. Due to the screen copy being location specific, the campaign inspires audiences to feel that O2 coverage follows you everywhere you go. By optimising the copy and making it relevant to each city, O2 aims to increase brand awareness and reinforce their positive network message.
Forward Media have worked with Posterscope, using Liveposter technology and VCCP to tailor copy dynamically so that every single DOOH screen is relevant to each location.